Product Photographers and Video Production in Dallas, TX
Click one of the four categories below to jump to that section of the portfolio.
Products, Online Commerce, Manufacturing, Amazon, 360 Virtual Objects, Studio, editing, etc
Culinary, Food and Beverage Photography, Video, Restaurants, Menus, etc
Clothing, Accessories, Merchandising, Retail, Glamour, Lifestyle.
Clients and Companies DTX Media has shot for:
We offer Amazon compliance product photography for catalogs (catalogues) or other purposes in the Dallas / Fort Worth area. Products include everything from microchips to fashion lines. We’re very familiar with Amazon.com’s standards and requirements and upon request will adhere exactly to them at no additional charge other than the typical necessary clipping.
Shark Tank Product Videos
Animated Lure based in Dallas / Fort Worth came to DTX Media in March of 2020 to create a pitch video to deliver to NBC in hopes of getting on the show, Shark Tank. DTX did indeed help them get on the show! The big question is: Did they get a deal with a shark? You’ll have to watch below!
Shark Tank Submission Snippet
Shark Tank Episode Snippet
Dallas Product Photography Portfolio – Amazon Approved
Clipping & Background Transparency
Clipping is the post-production process of removing the background from the image. The end result is similar to what a green screen does, but with much more care and dedication given to each image. This is how we accomplish the pure white background that looks so clean for websites, Amazon or other online retailers and e-commerce. When you get clipping with your photography, in most cases, you will also receive a copy of the product photos in PNG format with a transparent background, so you can easily make the the background any color you need. The checkerboard pattern in the photo above is what photoshop uses to illustrate transparency. Clipping is included for free in all our product pricing!
Above is a before and after photo of a wine bottle with reflections removed. It is very important that products appear their best in photos. We have two editing options. Basic editing: remove blemishes, add a shadow or reflection below the product, add a background, etc. Advanced editing: ghosting – when a shirt is formed to a person but shows the back of it, removing reflections on glass products or jewelry, etc.
DTX Media is very familiar with Amazon’s image standards and compliance regulations. We will deliver images that meet and exceed online retail criteria and even give suggestions on how to display, shoot and present your products to be more effective at selling! Some of Amazon requirements include a main image with an RGB 255, 255, 255 background, a pixel dimension above 1000px on the longer side, product isolation and 85% or higher product image fill (in addition to many other regulations). But you don’t even need to worry about that! We handle it all. In addition to the technical aspects, Amazon also requires professional lighting and photography, and will remove listings that don’t comply. DTX Media has the absolute best product photographers in Dallas, and you can have peace of mind knowing your products will not be banned from what is arguably the most important online retailer you could be a part of.
Ghosting and Colorizing
Ghosting is the term used when the back of the shirt is shown, tags and all, as if a ghost were wearing it. This process requires us to photograph both the shirt stylized on a figure and laid flat to have a template to use when editing the transparent area. Ghosting can be done from a model or a mannequin. A model always yields better results and drives more sales from consumers. Colorization is the post-production process of taking a photograph and changing its color. This process is ideal for products with multiple color varieties as it creates a beautiful, consistent look. In many cases, the process may cost less than if each color was individually photographed. Our colorization process is very advanced and precise.
360 Product Photography in Dallas
What is virtual object photography:
Virtual objects are product photos that can be views and rotated with the scroll of a mouse or touch of a finger on devices such as tablet. They allow users to interact with the products and view them from any angle. While shooting products, we can take 360 degree views to be used to create an interactive virtual object like the one shown here. This example a heated pouch for one of our clients, G-tech Apparel. This was shot on a single perspective, but we can create multi-level views to be able to look up and down.
How we shoot 360 Product Photography:
Our virtual object photography consist of 32 images shot on a motorized turn table at 11.25 degree intervals. Each images is clipped to have a pure white background, or even a transparent background.
A 360 virtual object is not a singular file like a PNG, JPG or MOV. Rather a collection of files integrated with into a website in our case via HTML5 wordpress plug-in. We deliver the 32 images (or more) but it’s up to the webmaster to integrate. DTX Media, LLC provide basic webmaster services @$100/ h to integrate it for you.
$150 – 360 Degree Virtual Object photography (up to 32 images) – ADD ON PRICE
$100 / hour – basic webmaster services such as virtual object integration or e-commerce.
In addition to product photography, we also offer editorial and advertising photography. Nothing helps sell a product better than seeing how it’s used. The above example shows a Skype-like doctor terminal and applications for the product in a hospital. Product photos in their environment are also allowed on Amazon, but must be used as ‘support images’ and not the feature image. The above example shows the product cut-out or “clipped” next to the product “in-use.” Amazon would accept both these images and simply require the image on the right to be the featured image. See more examples on our Dallas Advertising Photography portfolio page.
Often times models are needed for fashion, accessory or lifestyle photos to show how products are used. DTX Media is part of a network where we can source non-agency models at a one-time friendly, flat day rate. Supply us with a gender, ethnicity, and age preference, and we’ll do the rest. We try to provide our models lunch, a makeup artist and a copy of the images for their portfolio whenever possible. DTX Media can also provide the makeup artist for a flat rate.
Photography and Video Studio Options
DTX Media is not a photography studio, but we have access to studios in the Dallas / Fort Worth area. If you do not need a full-blown studio, we can rent an office and set-up our mobile studio there. We are part of the Regus network, which allows us to rent day-offices all over the DFW metro, Texas and the world. This is a great option for customers who want to be hands-on for the shoot. Of course, we can come to you or shoot on our own time for a discount. See “Mobile Studio” and “Drop Off”.
We can bring our studio set-up to your Dallas or Fort Worth office, warehouse or other facilities. The mobile product studio includes (as needed) multiple stationary lights with diffusion, saw horse tables, a bottom-lit lightbox, and a product box for our Dallas product photography.
Drop Off / Ship to Us
If the items are relatively small, you can ship them to us at our Dallas location. We’ll photograph, edit and return the items in a reasonable timeline. If you’re in the Dallas area and you don’t want to ship precious prototypes, you can also hand-deliver your products directly to us and pick them up. We offer a discounted rate for items dropped off to be shot ‘on our time’.
Dallas Food and Beverage Photography & Video Production
Food Photography Portfolio
DTX Media is a Dallas video production and commercial photographer firm that specializes in culinary and food photography, beverage and drink photography and even desserts. Our background includes product photography, advertising and editorial, and we understand the difference between a nice image of a plate and a photograph that makes people want to buy and eat that food! We love to engage users and enter a human element when possible. You’ll notice our artistic style in the portfolio above may include hands grabbing from a shared table, drinks being poured, or a steak being cut into.
The Photography Process
The process for photographing food is very meticulous and precise, even when the images are intentionally “messy”. While there are many factors, it’s best to anticipate to be able to shoot 1 plate an hour. Compared to others, many technical considerations have been made to ensure food shoots go as smoothly as possible. Food stylists and experienced veteran advertising and marketing personnel have raved over our intelligent process, including the use stationary video-style lighting with optional color accent gels instead of strobes or flashes so that the client and designer can see in real time what each plate will look like on our included 19″ external video monitor. The photo above shows a behind the scenes look at a shoot for Mi Cocina in Dallas, Texas.
Food Designer / Food Stylist
The expertise and visual impact a professional food stylist or designer brings to a photography shoot is immeasurable. We pretty much insist that one be included in every photography shoot. We have several stylists we like to use in the Dallas / Fort Worth area and can provide our own, or work with one you provide. Take a look at the snap-shot examples above to see the difference between a stand-in plate and a plate made by a stylist.
Dallas Beverage Photography
DTX Media provides drink and beverage photography in the Dallas / Fort Worth area. Beverage photography can be one of the most difficult forms of photography, from condensation, to glass reflections, to liquid visual distortion. You’re going to want an expert to capture your drinks, and that’s where we come in!
Menu and cut-out images
DTX Media created the photography for the entire Pollo Regio Menu. The photos were clipped to a transparent background to uniformity. See their menu at https://www.polloregio.com.
Many times food photography is advertising photography. DTX Media is a professional advertising photography firm, and while we shoot culinary photography and video, we’re also able to provide beautiful editorial and advertising photography or even provide coverage of an event at your restaurant.
Food photography and product photography go hand in hand, but the process for products is very different. See our Dallas product photography page to see more.
Many times restaurants will need more than just pictures of their food. In many cases, they need the restaurant itself. DTX Media is not only a Dallas food photography firm, we do it all, even video. Above is a restaurant interior photograph of a remodeled Chili’s Bar and Grill at the Grapevine Mills Mall just outside of Dallas, Texas. We made a time-lapse of the remodel and took architectural photography of the interior as well. Click the links to learn more about these services.
The above photo is an editorial commercial portrait at the food establishment Taco Diner in Dallas, Texas. In addition to food and product photography and video, DTX Media offers headshots and corporate portraits in the DFW area.